A major national research organization is planning to poll thousands of college graduates about their lives and careers.

While most Americans still see college as very important, Gallup, which is famous for its public opinion polls, says its goal is to measure the value of higher education at a time when more and more families are questioning their investment in certain degrees.

Gallup Education executive director Brandon Busteed tells The Hechinger Report that the survey will ask 30,000 graduates of four-year colleges and universities questions that can help decide whether or not their educations improved their standard of living:

“The measures that we have today are grossly insufficient,” Busteed said. He said the primary goal of the Gallup survey is to help campus leaders—at a time when he said other polling shows Americans are starting to question the quality of a college degree—to determine what aspects of their educations have been most effective. “You see how it changes everything for how leaders lead institutions,” Busteed said.

The survey comes as President Obama is pledging to shake up the country’s colleges and universities. In his State of the Union last week, Obama said he wants “to give parents more information, and colleges more incentives to offer better value.” 

“We’re working to redesign high schools and partner them with colleges and employers that offer the real-world education and hands-on training that can lead directly to a job and career,” Obama said.

Results of the Gallup survey are expected later this spring.