marketing

The American Achievement of Advertising Apollo

Emily Greffenius

January 24, 2020

David Meerman Scott, marketing, moon landing, Apollo 11

Marketing isn’t rocket science — until NASA gets involved. Read More...

The Link Between Cronuts, Crocs, and iPhones

Marc Sollinger

December 17, 2015

Business, fads, Jonah Berger, viral, marketing

Ever wonder why Crocs caught on? Jonah Berger explains the strange science behind popularity. Read More...

Beyonce's Secret Sales Weapon

Marc Sollinger

April 23, 2015

marketing, Gogi Gupta, Taylor Swift, Beyonce, Torrents, Streaming, Culture, music

Beyonce, Taylor Swift, and Iggy Azalea all have one thing in common, and it’s a marketing guru named Gogi Gupta. Hear what selling music really means in an age of torrents and streaming video. Read More...

A Dip Into History: a Marketing Triumph

Kara Miller and Genevieve Gilson

August 08, 2014

marketing, Culture, history

In order to sell this everyday item, marketers mythologized it. And consumers happily paid excessive prices. What is it? Listen to find out. Read More...

What's the Backstory? A Marketing Triumph

Kara Miller and Genevieve Gilson

June 13, 2014

advertising, marketing, Culture, history

In order to sell this everyday item, marketers mythologized it. And consumers happily paid excessive prices. What is it? Listen to find out. Read More...