marketing

Marketing isn’t rocket science — until NASA gets involved. Read More...

Crocs on crocs on crocs

Ever wonder why Crocs caught on? Jonah Berger explains the strange science behind popularity. Read More...

Man listening to music

Beyonce, Taylor Swift, and Iggy Azalea all have one thing in common, and it’s a marketing guru named Gogi Gupta. Hear what selling music really means in an age of torrents and streaming video. Read More...

Diamond in the rough

In order to sell this everyday item, marketers mythologized it. And consumers happily paid excessive prices. What is it? Listen to find out. Read More...

DeBeers window display

In order to sell this everyday item, marketers mythologized it. And consumers happily paid excessive prices. What is it? Listen to find out. Read More...

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