Three things you should know about the small stuff.

1. Frank Gehry, Chris Rock, and Google all have at least one thing in common. They build on what works and aren’t afraid to let everything else fall by the wayside, says author Peter Sims.

2. Sharknado is a sign of things to come. Deb Roy, Chief Media Scientist for Twitter, sees a future in which mass & micro media come together to revolutionize news.

3. A new breed of philanthropists want to fund Indiana Jones reenactments and giant hammocks. In chapters around the world, the Awesome Foundation now doles out “micro-genius grants for flashes of micro-brilliance.”