Howard Schultz

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There’s a reason why there’s a Starbucks on every single street corner. We’ll find out why Starbucks succeeded, and what lessons everyone can learn from the coffee chain.

Howard Schultz, CEO of Starbucks, created a cultural shift in the way that we consume coffee. But he also had more early failures than successes, says Nancy Koehn, a historian at Harvard Business School. Read More...