voter turnout

Ubiquitous furniture/jingle pushers "Bernie and Phyl’s" current promotion promises:  “If the National Voter turnout is 75% or greater for the 2016 United States of America Presidential Election on November 8th, 2016, you will receive your furniture for free!”

New Englanders, this bet is worse than the two major party candidates you have to choose from. 

The existing “rules of the game” advantage existing party structures – especially the Democrats given the make-up of Beacon Hill and our Congressional delegation.  So what incentive do they have to make the change to election law – same day registration – that has the most potential to change turnout and the face of turnout in Massachusetts?