One of the NEU Too flyers on Northeastern's campus. (NEU Too/Courtesy)
Northeastern University students are spreading awareness about sexual harassment and assault on campus through a campaign that uses the university's own marketing materials.
Called NEU Too, signs featuring anonymous student pictures and stories of assault and harassment popped up around campus overnight. The campaign uses university colors and marketing photos to make its point.
On the campaign's, more than 60 stories from survivor's have already been shared.
Fourth-year Antonia Marulli, 21, says it all started in a communications class after she shared her story.
"We got into this deep conversation and my professor decided that we needed to do something about it," she recalled. "He was like, 'Your final project is cut and this is your final project now.'"
Organizer Meghan Murphy, 22, says the goal is to seize the moment and spread awareness.
"I think it's very easy to say, 'Oh that happens over there and not in our own back yards,'" she said. "Based on the overwhelming responses we've gotten, that's clearly not the case."
Marulli says she wants the university to be more accountable for making sure abusers are kept off of campus once they're found.
"I would really hope that people that are actually, directly in charge of who is kicked out of the school and who is not say something and recognize that they have to make a change," she said.
The group says they have not heard a response from administrators yet.
According to the campaign, from 2013 to 2015, Northeastern had 43 officially reported rape cases involving students. But a 2015 survey the group cited found 145 rape cases were reported.