Party Identity

Candidates, campaign operatives, high profile donors and endorsers, media analysts, and reporters all have very strong incentives to base their electoral projections primarily on factors that their target audiences both understand and believe credible. Unfortunately, that means willfully discounting the single most potent and predictive factor in election outcomes, party identity. Of course, if campaigners, pollsters, and media pundits took the role of party leanings more seriously, most of them would be out of a job.

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