Planned Parenthood protesters win not in changing women’s minds but in changing their calculus. Protesters inculcate fear and shame amongst women seeking to receive the healthcare that is their right. Protesters win even on days when they are not there by inculcating the mental anguish potential patients feel when thinking about their presence. They win by necessitating bulletproof glass and screenings for weapons upon to enter a healthcare clinic. They win by making the threat of violence a part of accessing women’s healthcare.