persuasion

An email pops up in your mailbox: do you open it? BJ Fogg of Stanford University's Persuasive Technology Lab is an expert in getting technology to influence our behavior. Read more...

Are ideas the new currency?

Let’s play a game — identify your dominant hand. Quickly snap your fingers five times with that hand. Now, take the forefinger on your dominant hand and draw a capital “E” on your forehead. Daniel Pink — recently named to the Strategic Advisory Council of outplacement services company RiseSmart — calls this game “The E Test.” It’s been used since the 1980s to measure what social scientists call “perspective-taking.” The results can give us insight into your worldview — do you see things strictly from your own perspective, or do you take the views of others into account?

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