Jeff Bezos

Time for a little experiment. Open a new tab in your browser and type in the URL “Relentless.com.” It’ll take you to a surprising and probably familiar place: the homepage of Amazon.com. As Brad Stone, author of the new and controversial book “The Everything Store: Jeff Bezos and the Age of Amazon” notes, Amazon founder Jeff Bezos considered “relentless” a fair characterization of the company he wanted to build. But, truth be told, it’s also a fair characterization of the man behind the company.

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