July 10, 2014

Our story begins in 1928.

Walter E. Diemer, an accountant in a food company, liked to spend his spare time fiddling with recipes for new products. Generally, his experiments yielded duds. But one day, he hit on a magic formula - and also happened to find some pink dye lying around the factory.

What did Walter Diemer create? Listen to the full story, above. 

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inventors, historical innovation, bubblegum

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