Credit: Jeff Snider and Fazia Rizvi / Flickr Creative Commons
Our story begins in 1928.
Walter E. Diemer, an accountant in a food company, liked to spend his spare time fiddling with recipes for new products. Generally, his experiments yielded duds. But one day, he hit on a magic formula - and also happened to find some pink dye lying around the factory.
What did Walter Diemer create? Listen to the full story, above.
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