August 09, 2013

Lars Albright, CEO of SessionM.

Lars Albright is CEO of SessionM, a company that is turning mobile advertising on its head. Credit: Michael Rubottom/ Flickr Creative Commons

How do creative people cope with setbacks? Lars Albright, former Apple executive and CEO of SessionM, a loyalty platform for mobile applications, says the road to success isn't always a straight shot.

Albright's first venture, right out of college, was a platform for sharing high-resolution digital photos back in the days before Flickr. Though it had a promising start, the company soon struggled to find a revenue model that worked. Soon enough, it was back to the drawing board.

The experience taught him some key lessons: know your strengths, but also think big. As Albright advises up-and-coming entrepreneurs: “Focus on a growth market big enough to support new innovation, where you won’t get trapped in a niche market where you are a leader but it’s too small a space.”

For further words of inspiration, check out Albright's theme song. He chooses Bob Marley's "Three Little Birds," which aptly includes the line, "every little thing's gonna be alright." 

advertising, Business, spotlight on innovators, mobile technology, Sci and Tech

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